II — The problem
Year-end total · the silence ledger
Estimated lifetime value lost in one year, for one independent salon.
€126,000
Of those who hit voicemail, almost two-thirds book the next salon that answers — within minutes.
Most callers won't leave one. Of the ones who do, the gap between leaving a message and getting a call back is itself the loss.
Nearly half of all booking intent happens when the salon is closed, the staff is gone, and the phone forwards nowhere.
III — The next shift
When someone asks ChatGPT, Perplexity or Gemini, they get one answer — and a short list of names. Praisly makes sure the AI behind those tools can find your salon, understand what you do, and cite you when people ask.
Illustrative projection. Based on early Praisly beta salons, the share of new-client phone calls from AI search rose from ~12% to ~80% across six months of GEO coverage.
Ready to stop the bleed?
Praisly answers every call, books every appointment, and fills every empty chair. Setup takes seven minutes.